LAYTEACO | Logo, Packaging & Brand Identity Design
LAYTEACO is a premium coffee and tea brand built around a clean, nature-inspired identity. The logo combines a coffee bean and tea leaf into a single elegant mark, reflecting the brand's dual offering — anchored by the tagline Sip. Live. Repeat.
LAYTEACO is a premium coffee and tea brand built around a clean, nature-inspired identity. The logo combines a coffee bean and tea leaf into a single elegant mark, reflecting the brand's dual offering — anchored by the tagline Sip. Live. Repeat.
The identity uses a warm earthy palette of deep red-brown and forest green, paired with the bold and modern Nexa Bold typeface — striking a balance between sophistication and approachability.
The brand system was applied across a wide range of touchpoints to ensure consistency and recognition at every customer interaction.
Deliverables include: Logo system (color, white & black variations) · Color palette & typography · Can & cup packaging · Apparel (t-shirt & cap) · Signage & storefront · App icon · Event poster · ID badge · Shopping bag · Promotional materials
Tools used: Adobe Illustrator · Adobe Photoshop