ARVO — Coffee Energy Brand | Logo, Packaging & Brand Identity
ARVO is a retro-inspired coffee energy brand. This project covers the full brand identity — mascot logo design, packaging, merchandise, and advertising campaign visuals. Built with a bold terracotta palette and playful character to fuel the brand's adventurous personality.
Project Description
ARVO is a retro-inspired coffee energy brand built around a bold, expressive mascot and a warm terracotta-and-cream color palette. The project covers the full brand identity — from logo design and mascot illustration to packaging, merchandise, and advertising campaigns.
The mascot brings a playful, high-energy personality to the brand, making it instantly recognizable across every touchpoint — cups, cans, gift cards, tote bags, billboards, and social media.
Deliverables include: Logo system (light, dark, and color variations) · Mascot illustration · Cup & can packaging · Gift cards & loyalty cards · Boxes & merchandise · Billboard & social media ad creatives
Tools used: Adobe Illustrator · Adobe Photoshop